Winters Carbide Tools



Business Type:                                 

Winters Carbide Tools is a Waukesha, WI-based provider of both standard and custom-ground carbide tools for the metalworking industry.  Winters is a quick turnaround supplier, maintaining the highest of quality standards.


Core Issues / Opportunities:

The organization had an existing site but was seeking a new look with enhanced capabilities, including an online catalog, the incorporation of eCommerce functionality, and the availability of a portal for their distributor network.


Scope of Project:                       

Evaluate the overall market and web presence of Winters Carbide Tools, and develop a single cohesive site.  The site was to work for the company 24/7, by conveying the capabilities of their company, and the full breadth of the process offerings of the Winters organization.  Further, an eCommerce presence was to be developed, as was a portal to allow the Winters distribution network to log in and place orders, utilizing their net dealer pricing on all items.  The eCommerce site was to incorporate necessary shipping capabilities.




The successful solution set was to:

  • Collate the core competencies of the client and their product offerings
  • Create an attractive, user friendly vehicle to attract client
  • Create an online catalog of available products.
  • Provide for eCommerce deployment
  • Provide for a Distributor Only portal, with pricing customized by distributor
  • Provide a platform for the organization to make ‘on-the-fly’ modifications to the site themselves, as business needs change.
  • Implement best practice Search Engine Optimization (SEO) strategies to elevate searches for the organization and their products as high in the popular search engines as possible.



The deliverables in this project were:

  • Attractive website design, based on Drupal functionality with Cascading Style Sheets (CSS) and Content Management System (CMS) technology. 
  • Ensure a fresh, attractive website appearance, maximizing the functionality, convey maximum information and portray the client as a source authority, and quality provider, in the subject areas
  • Integration of Search Engine Optimization (SEO) to assure that each page helps attract as much attention of the search engine algorithms possible, thus maximizing the opportunity for search engines and clients to find the site.
  • eCommerce, Distributor Log-In and Shipping capability


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